Diners in Mayfair and Belgravia can continue to Eat Out to Help Out throughout September, following a decision by landlord Grosvenor Britain & Ireland to extend the scheme for local cafes, bars and restaurants.
The government’s Eat Out to Help Out scheme offered half-price meals, Mondays to Wednesdays up to a value of £10 per head. It was hailed as a success with 84,700 restaurants signing up and 100 million meal deals claimed, according to Treasury figures. Participating establishments saw a surge in bookings, particularly in the scheme’s final days.
Though the national scheme ended on 31 August, Grosvenor is prolonging its life, locally, by offering to reimburse participating tenants through rent reductions.
Amelia Bright, Executive Director of Grosvenor’s London Estate said: “Eat Out to Help Out was a huge boost to the economy and gave people confidence in socialising again. But central London is not yet back on its feet.
“We’re doing all we can to bring people back to the West End to enjoy its world-class retail, beautiful architecture and fantastic restaurants. From Michelin starred meals to the local fish and chip shop we have something for everyone”.
More than 30 establishments have signed up to join the Eat Out to Help Out extension, including Mayfair restaurants Comptoir and Roka and the Thomas Cubitt pub and Peggy Porschen café in Belgravia.
Jamie Jones of the Mayfair Chippy, which is also participating, said: “The Eat Out to Help Out scheme has had such a positive impact and has boosted food and beverage sales as planned. The West End is extremely quiet at present so we are so happy that Grosvenor will be continuing with their own version of the scheme to help restaurants, cafes and customers alike.”