Explore the Past Through Augmented Reality – In a Mayfair Fashion

Written on 11 July 2022 by Courtney Manton in London

Visitors to one of London’s most historic and fashionable districts are being offered a peek into its secret history, thanks to a new augmented reality tour.

Mayfair Fashion Walking Tour

The immersive In a Mayfair Fashion walking tour is led and narrated by Kathryn Drysdale, star of the Netflix phenomenon Bridgerton.

Promising to bring Mayfair’s streets alive, the tour reveals the history behind the exclusive area’s hotels, townhouses, public spaces, gardens and squares.

QR codes at eight locations around Mayfair take visitors to a web-based interactive map. At each stop, an augmented reality experience reveals its stories, using archive photos and video.

Packed with fascinating historical nuggets, the tour covers everything from duelling dukes to the story behind The Queen’s wedding flowers.

According to map’s website, “Unhurried, world-class and welcoming – Mayfair has always been one of the most desirable places in the world to live, work, shop and dine. The epitome of luxury and opulence but also an inviting space of heritage, culture and fashion to be discovered.”

Featured locations include Grosvenor Square, home of the fictional Bridgerton family itself, and the Connaught Hotel – the site of some of the most talked-about balls and parties of the early 20th century.

Also featured are the Beaumont Hotel, Browns Brook Street and cultural hub Mercato Mayfair – formerly St Mark’s church on North Audley Street and the location of many a high society wedding.

The experience is available now and will be live until 30 of September. Many of Mayfair’s shops and restaurants are also taking part with a range of offers, discounts and complimentary gifts available via the map.

Find out more on the Mayfair London website.

Courtney Manton

Courtney is a Chartered Surveyor, the senior partner and owner of the Best Gapp group.

His special talent honed over the last 30 years is winning. Winning for his many clients.

Winning a Leasehold Enfranchisement case, winning a negotiation to sell or buy, winning a lower rent at review, winning a planning permission to enhance value, winning trust.

All articles by Courtney Manton


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