How to present your property for viewings

Written on 1 May 2018 by Giles Cook in Frequently Asked Questions

Selling your property? Some properties will sell themselves. A highly-prized location in a particularly pretty street in Belgravia where the property is spacious, light-filled, tastefully decorated and complete with everything a high-end market buyer might be looking for. But even properties which all but sell themselves need to be presented properly for viewings.  

The photographs used to support your online listing should showcase your property at its best, and this standard should be maintained throughout all viewings.  

If you’re ready to sell your property, make sure you follow these tips on how to present your property for viewings.  

Neutralise the décor

A penchant for using bold paint colours on the walls is all well and good, as colour enriches a home, but it’s generally a good idea to neutralise your wall and ceiling colours and stick to a safer palette of off-whites and beige prior to selling a property. This will help to depersonalise the space and give that blank canvas you should try to aim for.  

Fix what’s broken

Broken floor tiles, damaged guttering, cracks in plaster and peeling paintwork should all be rectified ahead of viewings. You won’t necessarily want to spend a lot on repairs, but make sure the property is in a good condition, while any superficial flaws can usually be put right for minimal outlay. 

Focus on the important rooms

You can argue that when it comes to selling a property, all the rooms are important and each needs to look equally presentable, but it’s generally true that the kitchen and bathroom are the two rooms which viewers will scrutinse the most. Why? Because they are the rooms which cost the most to refurbish and upgrade. If renovation or refurbishment needs to be done, then the potential vendor is more likely to think twice about buying the property, especially if they’re not looking to take on a project. The solution? Make sure the bathrooms and kitchen will appeal as much as possible to the average viewer. Deal with any obvious flaws, update where possible, and again, neutralise the décor.  

Emphasise the property’s best attributes

Does the place benefit from well-preserved period features? Is the kitchen particularly spacious? Is the hallway a winning feature? Perhaps an indoor gym or home cinema room is one of the property’s assets? Always aim to highlight a property’s best features and attributes and play to these strengths in photographs and viewings.  

How’s the outside space?

If you have a property in central London, a private garden is not that common. But if you have an outside area, make sure it is well-presented and tidy. If it seems a little barren, introduce some potted plants. Create an area where people can sit, eat, drink and socialise. Always make the most of any garden area, courtyard or roof terrace.  

Clean up and clear up

If the property has ample storage space, use it. Don’t clear up to such an extent that the place looks clinically clean and unlived in, but you could remove framed personal photographs on tables, clear away that stack of magazines, and anything else which doesn’t need to be on display. Viewers will try to imagine whether they can see themselves living in the space, so clean up and clear up, but aim for an atmosphere of warmth, comfort and homeliness.  

Your estate agent can always offer guidance on how to spruce up your property ahead of viewings, but by taking the above into consideration – tweaking things and allowing the property to shine through naturally – viewings are more likely to be successful, increasing the likelihood of selling quickly and for the best possible price.  

If you’re looking to sell a property in Belgravia, Mayfair, Knightsbridge, South Kensington or Chelsea, contact our sales team today for a property sales valuation

Giles Cook

Giles joined Best Gapp as Partner Designate and Head of Residential Agency, bringing over 20 years’ experience to the firm. Following a three-year stint as an Area Director for Foxtons, he went on to head up Chestertons’ sales and lettings operations in central London, before becoming a Partner at top Knightsbridge boutique WA Ellis.

All articles by Giles Cook


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